The vision for the apparel line came from a growing frustration with the lack of creative and expressive rave apparel options for men. Combined with the inspiration drawn from meeting incredible, creative individuals along the way, the brand was born to fill that gap. This wouldn’t just be another clothing line; it would be a canvas for self-expression, a wearable spark to ignite the creative flame in others. The designs would weave together bold graphics, vibrant hues, and messages that celebrated the beauty of individuality and community.

Salt Lake City, with its juxtaposition of majestic mountains and an ever-growing rave community, became the perfect backdrop for this endeavor. Inspired by the flow art of poi — an expressive dance of rhythm and light — I found parallels between the fluidity of movement and the journey of self-expression. Just as flow artists lose themselves in the rhythm, our apparel would encourage wearers to embrace their passions and explore their own unique flow.